Chennai: Surya Roshni Ltd, one of India’s most trusted names in lighting, fans, home appliances, steel, and PVC pipes, proudly announces its entry into the wires and cables segment in South India with the launch of the cutting-edge Turbo Flex range. With a strategic investment of ₹25 Crores, Surya Roshni is poised to offer South India—particularly Tamil Nadu and Kerala—its premium quality wire solutions tailored for safety, performance, and sustainability.
The South Indian market is known for its discerning consumers who value high quality and brand equity. South India has been a critical growth area for Surya Roshni’s lighting and steel businesses, supported by a strong distribution network with partners engaged for over 20 to 30 years. Capitalizing on this foundation, the company is now launching its best-in-class wires to serve these markets with the same excellence.
The newly introduced wires are available in two variants: the Turbo Flex – FR (Flame Retardant) and Turbo Flex Green – FRLSH (Flame Retardant Low Smoke and Halogen), a RoHS (Restriction of Hazardous Substances) -compliant, eco-conscious wires built with superior safety features, a robust standard offering engineered for everyday reliability. Available in seven vibrant colors — Black, Red, Blue, Green, Grey, White and Yellow — these wires meet the growing demand for both functional safety and aesthetic alignment in residential and industrial wiring setups. The high insulation resistance (HIR) properties make these wires a trusted choice in markets increasingly conscious of both safety and sustainability.
Engineered and manufactured entirely in-house at Surya’s state-of-the-art Malanpur facility, the Turbo Flex wires are rigorously tested for current carrying capacity and offer high insulation resistance, anti-termite and anti-rodent protection, 101% Copper Conductivity with 99.97% copper purity. The wires are available in sizes 0.75 sq mm to 6 sq mm, confirming BIS certification IS 694:2010. They come in a guaranteed 90-meter length and cater to both light-duty and heavy-duty applications, ensuring versatility for electricians and homebuilders.
Currently operating a steel pipe manufacturing facility in the South, Surya Roshni is exploring expansion in wire manufacturing to meet escalating demand. The company anticipates that the wire segment in South India will generate over ₹100 crores in sales, supplemented by an additional ₹100 crores from the existing Lighting & Durables category.
The Southern market will be served by an exclusive, dedicated team alongside the robust distribution and dealer network already established, ensuring strong market penetration and consumer outreach.
Surya Roshni plans to leverage the wires launch as a stepping stone toward deeper expansion into cables and other electrical segments, reaffirming its commitment to innovate and grow in South India’s lucrative electrical market.
Speaking on the launch, Padma Shri J.P Agarwal, Chairman – Surya Roshni Ltd, said:“Our mission has always been to combine trust with technology. Turbo Flex range is more than a wire – it is protection for every home and a symbol of Surya’s promise of quality that lasts for generations. With the Turbo Flex wires, we are offering not just another wire, but a promise of safety, strength, installation convenience and sustainability, underlining our commitment to responsible manufacturing.”
Raju Bista, MD – Surya Roshni Ltd, added:“With the Turbo Flex range, we are setting a new benchmark in the wiring industry – where every metre delivers safety, performance, and value to our customers across India.”
Further, Vasumitra Pandey, CEO – Surya Roshni Ltd said, “As homes and workspaces become more technologically integrated, the backbone—electrical wiring—must evolve to support it. With Surya, we are delivering not just wires, but a future-ready connection that ensures safety, reliability, and performance for every Indian home and business.”
The Turbo Flex range is competitively priced between ₹1,500 and ₹10,000 depending on thickness, bridging the gap between superior safety standards and affordability—delivering excellent value without compromising quality.
With over five decades of consumer trust backing the brand, Surya Roshni’s Turbo Flex wires are poised to set a new benchmark for the Indian wiring industry — where safety is not just a feature but a commitment.
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